WHERE
CREATIVITY
MEETS
(REBELLION)*
The anti-agency* built from scratch
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The anti-agency* built from scratch -
JNPR® started as a flower shop during the pandemic.
A first act of creative ownership, built from scratch, in uncertain times but it didn't stay that way for long…
What it became is a one-woman creative practice built on a simple belief: the best brand work happens when strategy and instinct are treated as equals.
Founded by Creative Director Mariana Ortega, JNPR® works with brands, startups, founders, and studios who want a visual world that is genuinely their own. Not templated. Not safe. Not forgettable.
Every project is a direct collaboration and nothing gets lost in translation between the person with the vision and the person executing it.
My Services
Good brands do not become iconic by following the brief. They become iconic by questioning it.JNPR® exists because good brands deserve better than a template and a mood board pulled from someone else's Instagram. Every project starts from scratch, from a real conversation about who you are and what you actually want to say. I bring the strategy, the instinct, the craft, and ten years of doing this across fashion, sports, tech, and culture. All of it in service of one thing:
Making your brand look and feel like nothing else out there.
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The foundation of everything. We build visual systems that give a brand a face, a voice, and a set of rules that hold it all together across every touchpoint. Logo, typography, color, texture, tone. Built to last and built to flex.
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Setting the vision and making sure it survives contact with reality. We shape the aesthetic language of a project and hold it together from the first conversation through to the final delivery. The through line between idea and execution.
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Digital spaces that feel like the brand, not like a template. We design for the real person on the other side of the screen, thinking through layout, hierarchy, flow, and feel before a single pixel gets placed.
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Visual storytelling built to perform. From concept to final asset, we develop campaigns that are commercially sharp and creatively distinctive. Work that gets attention because it deserves it, not because it shouts.
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For shoots, productions, and projects that need a creative eye in the room. We shape the visual language before the camera rolls and hold it together through every decision made on set.
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Scroll-stopping content that still feels like the brand. We design social worlds that are visually cohesive, platform-aware, and built to grow an audience without losing the brand's identity in the process.
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Sometimes you don't need a full project. You need someone to look at what you have and tell you the truth. We offer creative consulting for brands at a crossroads, whether that's a rebrand, a launch, or a reset.
The right tools in the right hands make the difference between good work and great work.
Ten years of building brands across every format, industry, and scale taught me one thing:
Mastering your tools is not optional.
It is what separates someone who can execute a vision from someone who can actually realise it.
I work across the full creative stack, from industry-standard design software to the AI tools that are reshaping how fast and how far creative work can go.
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Figma
UI design, web prototyping, brand systems, and component libraries for scalable design production and campaign automation. Used across every web project including The Clarity Protocol, Quantum Realisation, Fitz Club, Baïa, and Vandido.
Adobe Illustrator
Logo design, vector illustration, brand identity, and print artwork. The foundation of every brand identity I have built, from Espacio Argén to Camomilla/Xico.
Adobe Photoshop
Image editing, campaign asset production, digital retouching, and high end mockup creation. Used extensively across the Miravia campaign work for Apple, Samsung, Nvidia, and P&G.
Adobe InDesign
Editorial design, catalogues, lookbooks, presentations, and print layout. Core tool for all catalogue and editorial work including Miravia's product catalogue and print materials for Le Labo and Bvlgari.
Adobe XD
UX/UI wireframing and interactive prototyping. Used alongside Figma for web design projects requiring detailed interaction design.
Canva
Rapid content production and social media templates. Used for fast-turnaround content systems across social media clients including Oktopus, Albateg, and The O Creative Studio.
BannerFlow
Digital advertising production and automated banner design at scale. Used for campaign production at Miravia, enabling consistent brand-aligned advertising across multiple global partners simultaneously.
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Midjourney
AI visual concepting, mood exploration, and creative ideation. Used in the early stages of brand identity projects to explore visual directions faster and push creative thinking beyond the obvious.
ChatGPT
Copywriting assistance, creative brainstorming, and content strategy.
Claude
Long-form content, brand strategy thinking, and creative writing.
Gemini
Research, ideation, and creative concept development.
Nano Banana
AI-powered design automation and creative production. Used to accelerate asset production without losing creative quality or brand consistency.
Runway
AI video generation and motion content creation. Used for campaign concepting and visual storytelling at the ideation stage.
Sora
AI video generation for campaign concepting and visual storytelling. Pushing the boundaries of what is possible in early-stage creative development.
Pika
AI video and animation for social content and brand motion. Fast, flexible, and increasingly powerful for short-form visual storytelling.actionable recommendations.
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Squarespace
Website design and implementation, custom CSS, and brand-aligned digital experiences. Used to build and launch The Clarity Protocol and Quantum Realisation, pushing the platform well beyond its default capabilities.
Webflow
Advanced web design and development with full creative control over layout and interactions. For projects that need more flexibility than a standard CMS can offer.
Wix
Website design and rapid deployment for smaller brand projects requiring speed without sacrificing visual quality.
WordPress
Content-driven website design and brand implementation for larger, more complex digital presences.
Shopify
E-commerce website design and brand identity implementation for online retail. Visual systems that make products feel as considered as the brand behind them.
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Adobe After Effects
Motion graphics, animated brand assets, and social video content. Used for animated campaign assets and motion graphics across social media work for Miravia and Oktopus clients.
Adobe Premiere Pro
Video editing for campaigns, social content, and brand films. Core editing tool across all video production work.
Adobe Audition
Audio editing and sound design for video productions. Used in post-production for TV commercial work at Sabormex.
Final Cut Pro
Video editing and post-production for fast, high quality output.
CapCut
Fast-turnaround social video editing for reels and short-form content. Used for rapid social content production across multiple brand clients.
Not sure where to start?
That's what the first conversation is for.
Real Madrid FC
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Samsung
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Nvidia
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P&G
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Alibaba
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Le Labo
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Vandido
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Fitz
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Morris
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Fortuny
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Bvlgari
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Baïa
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Real Madrid FC * Samsung * Nvidia * P&G * Alibaba * Le Labo * Vandido * Fitz * Morris * Fortuny * Bvlgari * Baïa *
30+ brands. None of them look like each other. That was always the point.
Behind every name on this list is a brief, a conversation, and a problem worth solving. From global platforms to independent brands, the common thread has always been the same: work built with intention and a point of view.
@AIM Sport
Real Madrid CF · Estadio Bernabéu · International football federations and their global sponsors
@Miravia (Alibaba)
Apple · Samsung · Nvidia · Lego · P&G · Colgate · Motorola · Maybelline · NYX
@Oktopus Ideas Lab
Baïa · Fitz Club · Vandido · Bonded Club · Virtual Arena · Morris Club · Fortuny · Rives · Popeyes · Sockscription · Colexio M. Peleteiro · Balcony Affairs · Hainver · Casa Pacha · Yuma Marbella
@JNPR
The Clarity Protocol · Quantum Realisation · Paralelo Estudio · The O Creative Studio · Camomilla/Xico (Fashion Week MX) · Albateg · Martí
@The Ad. Boutique
Le Labo · Antera · Ulixol · Suburbia · Bvlgari · Crayola
Real Madrid FC
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Samsung
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Nvidia
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P&G
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Alibaba
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Le Labo
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Vandido
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Fitz
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Morris
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Fortuny
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Bvlgari
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Baïa
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Real Madrid FC * Samsung * Nvidia * P&G * Alibaba * Le Labo * Vandido * Fitz * Morris * Fortuny * Bvlgari * Baïa *
My Work
I didn't follow the brief. I questioned it. Here's what came out the other side.Every project here came from a real conversation with someone who had a vision and needed help making it visible. Different industries, different scales, different stories. The work speaks for itself.
