Good visual communication does not just look right.
It lands at the right moment, in the right place, and makes people feel something they did not expect to feel.
Whether it is a campaign built to perform at global scale, a social content system designed to grow an audience without losing the brand, or a set of digital assets that need to work across a dozen different surfaces at once the challenge is always the same: make it cohesive, make it distinctive, make it work.
To make that possible at scale I build design systems in Figma and BannerFlow, modular component libraries that let teams produce consistent, on-brand assets faster without ever having to start from scratch. The system does the heavy lifting so the creative can stay sharp.
I also integrate AI tools into the creative process where they add real value. Using Midjourney for visual concepting, ideation, and mood exploration means we can get to the right direction faster without losing weeks to back-and-forth. The idea still comes first. AI just removes the friction between thinking something and seeing it.
You like what you see?
Categories:
Miravia
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Miravia *
Visual Design & Campaigns
Alibaba's European e-commerce platform needed campaign assets that could serve multiple global brand partners simultaneously, each with their own visual identity, brand standards, and commercial objectives, while still feeling cohesive within the Miravia platform itself.
I designed homepage banners, product graphics, landing page assets, PDPs, catalog design, and advertising creatives for Apple, Samsung, Nvidia, Lego, P&G, Maybelline, NYX, Colgate, and Motorola.
Every asset had to meet the standards of a global brand while performing commercially within a fast-moving e-commerce environment. Scale, precision, and speed, all at once.
UX / UI
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UX / UI *
Designing for an e-commerce platform at Alibaba's scale meant thinking beyond aesthetics.
Every screen, every layout, every product page had a commercial objective behind it and a real user on the other side of it. The design had to be intuitive enough to disappear and distinctive enough to reinforce the brand at the same time.
I worked across the full digital product ecosystem. App interface design, web UI, product detail pages, and catalogue design for global brand partners including Nintendo and Lego.
Each partner had their own visual standards and each asset had to meet those standards while living coherently within the Miravia platform.
The digital catalogue work added another layer of complexity, translating brand identity into a structured, scalable format that could hold hundreds of products without losing visual consistency or commercial clarity.
Every page had to work as hard as the product it was presenting.
Social Media
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Social Media *
Morris
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Fortuny
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Benedetto
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Colexio M. Peleteiro
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Paralelo Estudio
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Localocom
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Motiva
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Morris * Fortuny * Benedetto * Colexio M. Peleteiro * Paralelo Estudio * Localocom * Motiva *
Martí
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Felino
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LCB
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Cuesta Rey
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Scholas Ocurrente
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Martí * Felino * LCB * Cuesta Rey * Scholas Ocurrente *
Over 30 brands. Every single one looking like itself.
You like what you see?
A few examples…
Social media is where most brands lose themselves.
The pressure to post constantly makes it easy to forget what the brand actually looks like.
I build content systems that are distinctive enough to stop the scroll and consistent enough that every post, story, and reel looks like it belongs to the same world. I do not just design individual assets. I design the rules, the templates, the component libraries, and the visual language that makes every piece of content feel intentional even when it is being produced at volume. Your social presence is not separate from your brand. It is your brand, every single day.
What can I do for your content?
From single assets to full content systems.
I design everything your social presence needs, feed posts, stories, reels covers, highlights, carousels, and ads, all built within a cohesive visual language that makes your brand instantly recognisable across every platform.
Every asset is designed with the scroll in mind.
For brands that need more than just assets.
I manage the full social presence, planning, scheduling, community engagement, and performance tracking, making sure the brand shows up consistently, responds intelligently, and keeps building the right audience over time.
The creative and the execution, handled together.
Strategy means nothing without content that actually connects.
I concept, direct, and produce original content built around what each brand needs to say and who it needs to say it to.
From the brief to the final asset, every piece of content is created with a clear purpose, a distinct visual point of view, and the platform it lives on in mind.
The secret behind consistent social at scale is a great design system.
I build modular component libraries in Figma and BannerFlow that let you or your team produce on-brand content faster without starting from scratch every time.
Templates, color variables, text styles, and reusable components that make consistency effortless and production time dramatically shorter.
Raw footage, UGC, product videos, or campaign material, I edit for social formats across all platforms.
Reels, TikToks, YouTube Shorts, and stories, cut to hold attention, structured to communicate clearly, and finished to feel like the brand. Every edit starts with understanding what the content needs to do before touching the timeline.
Static content only goes so far.
I design and animate motion graphics that bring brand assets to life, from subtle transitions and animated logos to full social ad creatives.
Built in After Effects and Premiere Pro, designed to stop the scroll without feeling gratuitous.
Good social design is not just about looking right it’s also about performing.
I work with the data to understand what is connecting with your audience and use that to inform creative decisions going forward.
Which formats are driving saves, shares, and clicks. What is converting and what is not. Design informed by performance rather than guesswork.